Owner: Claire Going

Claire has always had a passion for baking and was trained as a baker and cake decorator in Cape Town, South Africa before moving to the USA in April 2016 to pursue her career.

Claire worked in a confectionary store in Tampa for three months before quickly realizing that it was going against how she believes one should live a healthy lifestyle. After doing research she found a wonderful bakery located in the heart of Miami and immediately fell in love with their ethos of healthy baking and decided that was where she needed to be.

She was head baker for two years from July 2016 to June 2018 and it was during this time she was inspired to return home to Cape Town to be back with family and open Guiltless as she believes there is a huge market for the concept of healthy baking.

Guiltless is a protein-based bakery allowing you to indulge in a variety of baked goods without feeling guilty about it. She truly stands by not having to sacrifice treats to live a healthy and balanced lifestyle.